Active Marketing: The Portal Publishers serves the entire column of producers, distributors and buyers in the market of ‘advertising media’, promotional items, and customer loyalty management. This niche market is formed by about 1600 companies in the Netherlands alone. The size of the Dutch ‘active marketing’ market is approximately € 800 million to € 1 billion. Exemplary for the importance of ‘active marketing’ are the savings campaigns of national chains in food and non-food. Approximately 90% of the market concerns the production and distribution of promotional products. Approximately 10% relates to the business gifts market.